Maplebear Inc.
Maplebear Inc. is classed by the SEC under Services-Business Services, NEC (industry code 7389), based in San Francisco, CA. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $3.7 billion and a profit of $438 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a marketplace business: prior from its industry code (SEC 7389, Services-Business Services, NEC); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.6 out of ten, 9 of 9 metrics filed: past 6.6 out of ten, present 6.4 out of ten, future 6.7 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.9 out of ten. No warning events in its filings since 2017. 79th percentile among 105 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 7.2 out of ten. +19.5% a year over 5 filed years; profitable in 3 of 5. 72nd percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 5.0 out of ten. Share count grew 40.2% a year. 100% of cash flow returned. Insiders: 32 sales, 0 purchases. 50th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 8.3 out of ten. ROE 18%: 18¢ of profit per shareholder dollar. Leverage 32%: owes 32¢ per asset dollar. 83rd percentile among 98 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 7.1 out of ten. top 29% of 101 in its family; net margin 11.9%. 71st percentile among 101 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 2.1 out of ten. bottom 21% of 67 in its family for leadership; chief executive since 2025. 21st percentile among 67 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 7.8 out of ten. top 22% of 99 in its family for room to expand. 78th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 5.9 out of ten. top 41% of 99 in its family for growth drivers. 59th percentile among 99 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.8 out of ten. top 32% of 93 in its family for expectations against reality. 68th percentile among 93 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-26 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-07 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-06 (on EDGAR). Newest filing: Form 8-K, 2026-09-25. Filings on record since 2013. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Transaction 72%, Advertising and Other 28%. By geography: United States 96%, Outside the United States 4%. As tagged in its annual report (Form 10-K, filed 2026-02-26).
Who runs it
Rogers, Chris (President and CEO); Simo, Fidji (PRESIDENT AND CEO); Reuter, Emily (CHIEF FINANCIAL OFFICER); Fong, Morgan (Chief Legal Officer); Blackwood-Kapral, Lisa (Chief Accounting Officer); Danker, Daniel (Chief Product Officer); Laughton, Mary Beth (director); Gupta, Ravi (director); D1, Capital Partners L.p. (director); Dolan, Victoria L (director); and 4 more. 14 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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