Booking Holdings Inc.
Booking Holdings Inc. is classed by the SEC under Transportation Services (industry code 4700), based in Norwalk, CT. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $27 billion and a profit of $5.4 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a brokerage business: prior from its industry code (SEC 4700, Transportation Services); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.5 out of ten, 9 of 9 metrics filed: past 7.8 out of ten, present 6.7 out of ten, future 4.9 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.8 out of ten. No warning events in its filings since 2017. 78th percentile among 18 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 6.7 out of ten. +10.7% a year over 10 filed years; profitable in 10 of 10. 67th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 9.3 out of ten. Share count shrank 6.6% a year. 100% of cash flow returned. Insiders: 322 sales, 0 purchases. 93rd percentile among 13 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 4.7 out of ten. Leverage 119%: owes 119¢ per asset dollar. 47th percentile among 17 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 8.1 out of ten. top 19% of 15 in its family; net margin 20.1%. 81st percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 7.0 out of ten. top 30% of 9 in its family for leadership; chief executive since 2017. 70th percentile among 9 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 7.8 out of ten. top 22% of 15 in its family for room to expand. 78th percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 4.2 out of ten. bottom 42% of 15 in its family for growth drivers. 42nd percentile among 15 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.7 out of ten. bottom 27% of 14 in its family for expectations against reality. 27th percentile among 14 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-18 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-08-04 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-08-04 (on EDGAR). Newest filing: Form 4, 2026-09-16. Filings on record since 1998. Read from EDGAR 2026-10-12.
Where the revenue comes from
Product and service lines in fiscal 2025: Merchant Revenue 66%, Agency Revenue 30%, Advertisingandotherrevenues 4%. By geography: Outside the United States 90%, United States 10%. As tagged in its annual report (Form 10-K, filed 2026-02-18).
Who runs it
Fogel, Glenn D (CEO AND PRESIDENT); Mylod, Robert J Jr (Vice Chairman); Steenbergen, Ewout L (CHIEF FINANCIAL OFFICER); Pisano, Paulo (CHIEF HUMAN RESOURCES OFFICER); Millones, Peter J (EXECUTIVE VP, GENERAL COUNSEL); Sullivan, Caroline (SVP, CAO & Controller); D'Emic, Susana (SVP, CAO & CONTROLLER); Wittman, Vanessa Ames (director); Graddick, Weir Mirian M (director); Grier, Kelly J (director); and 7 more. 17 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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