Baidu, Inc.
Baidu, Inc. is classed by the SEC under Services-Computer Programming, Data Processing, Etc. (industry code 7370), based in Beijing. In its latest annual figures on file, for the fiscal year ended 2010-12-31, it reported revenue of $1.2 billion and a profit of $534 million (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a subscription business: prior from its industry code (SEC 7370, Services-Computer Programming, Data Processing, Etc.); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 4.3 out of ten, 7 of 9 metrics filed and 2 estimated: past 5.4 out of ten, present 4.7 out of ten, future 3.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.0 out of ten. No warning events in its filings since 2017. 70th percentile among 79 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 5.0 out of ten. +6.9% a year over 10 filed years; profitable in 10 of 10. 49th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 5.0 out of ten. CrossAssetData estimate 5.0/10, confidence 35 of 100 (one part). 50th percentile among 74 sector filers. A CrossAssetData estimate, not a filed reading: one part, confidence 35 of 100; a filing that carries the missing parts replaces this estimate with the filed reading.
- Financial health (present): 4.5 out of ten. ROE 2%: 2¢ of profit per shareholder dollar. Leverage 41%: owes 41¢ per asset dollar. 46th percentile among 74 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 4.5 out of ten. bottom 45% of 73 in its family; net margin 4.3%. 45th percentile among 73 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 5.1 out of ten. CrossAssetData estimate 5.1/10, confidence 20 of 100 (family median). 50th percentile among 42 sector filers. A CrossAssetData estimate, not a filed reading: family median, confidence 20 of 100; its next annual report on file with the inputs replaces this estimate with the filed reading.
- Room to expand (future): 3.3 out of ten. bottom 33% of 71 in its family for room to expand. 33rd percentile among 71 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 4.0 out of ten. bottom 40% of 70 in its family for growth drivers. 40th percentile among 70 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 2.0 out of ten. bottom 20% of 65 in its family for expectations against reality. 20th percentile among 65 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 20-F filed 2026-03-17 for the period ended 2025-12-31 (on EDGAR). Newest filing: Form 6-K, 2026-10-07. Filings on record since 2005. Read from EDGAR 2026-10-12.
Who runs it
Li, Yanhong Robin (Chairman of Board of Directors, Chief Executive Officer *Ms. Melissa Ma, Mr. Robin Yanhong Li's wife, holds shares in her personal capacity ); He, Haijian (Chief Financial Officer); Foo, Jixun (director); Liu, Xiaodan (director); Xu, Ran (director); Yang, Yuanqing (director). 6 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-09-30.
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Every stock is a company. We grade the company behind the stock. CrossAssetData is a company research product: no investment advice, no price targets, no price predictions; every claim carries its source, and unseen means unseen. The full file draws when the page's script runs: the essentials, the balance sheet, the estimators, the trend, and every filing of the last ten years.