Amazon.com, Inc.
Amazon.com, Inc. is classed by the SEC under Retail-Catalog & Mail-Order Houses (industry code 5961), based in Seattle, WA. In its latest annual figures on file, for the fiscal year ended 2026-03-31, it reported revenue of $717 billion and a profit of $91 billion (its filed statements).
vs its business-model standard
Three tenses, nine metrics. Unseen metrics stay unseen; the grade never fakes a number. Proxy era: provisional values, marked. Weighed as a retail business: prior from its industry code (SEC 5961, Retail-Catalog & Mail-Order Houses); the filing read can change it. All three tenses have at least two readings, so the archetype blend applies as printed.
The grade, in three tenses
Headline 6.9 out of ten, 9 of 9 metrics filed: past 6.7 out of ten, present 7.5 out of ten, future 6.2 out of ten. The past asks what it actually did, the present what it is doing right now, the future what it is set up to do next.
The nine metrics
- Surviving crises (past): 7.8 out of ten. No warning events in its filings since 2017. 78th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Track record (past): 7.6 out of ten. +20.3% a year over 10 filed years; profitable in 9 of 10. 76th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Shareholder treatment (past): 3.2 out of ten. Share count grew 2.0% a year. 0% of cash flow returned. Insiders: 129 sales, 0 purchases. 32nd percentile among 20 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Financial health (present): 5.6 out of ten. ROE 19%: 19¢ of profit per shareholder dollar. Leverage 50%: owes 50¢ per asset dollar. 56th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Industry position (present): 8.8 out of ten. top 12% of 29 in its family; net margin 10.8%. 88th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Leadership (present): 9.5 out of ten. top 5% of 16 in its family for leadership; chief executive since 2016. 95th percentile among 16 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-09).
- Room to expand (future): 3.9 out of ten. bottom 39% of 29 in its family for room to expand. 39th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Growth drivers (future): 7.5 out of ten. top 25% of 29 in its family for growth drivers. 75th percentile among 29 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
- Expectations vs reality (future): 6.1 out of ten. top 39% of 25 in its family for expectations against reality. 61st percentile among 25 sector filers. A production reading, recomputed from the filings on every data build (read from EDGAR 2026-10-12).
The filing record
Newest annual report: Form 10-K filed 2026-02-06 for the period ended 2025-12-31 (on EDGAR). Newest quarterly report: Form 10-Q filed 2026-07-31 for the period ended 2026-06-30 (on EDGAR). Newest results release: Form 8-K filed 2026-07-30 (on EDGAR). Newest filing: Form 3/A, 2026-10-06. Filings on record since 1997. Read from EDGAR 2026-10-12.
Where the revenue comes from
Lines of business in fiscal 2025: North America 60%, International 23%, Amazon Web Services 18%. By geography: United States 68%, Rest of world 15%, Germany 6%, United Kingdom 6%, Japan 4%. As tagged in its annual report (Form 10-K, filed 2026-02-06).
Who runs it
Herrington, Douglas J (CEO Worldwide Amazon Stores); Garman, Matthew S (CEO Amazon Web Services); Jassy, Andrew R (President and CEO); Bezos, Jeffrey P (Executive Chair); Olsavsky, Brian T (Senior Vice President and CFO); Reynolds, Shelley (Vice President); Zapolsky, David (Senior Vice President); Mandia, Kevin R. (director); Smith, Brad D (director); Ng, Andrew Y. (director); and 8 more. 18 officers and directors have filed their own trades in the last fifteen months, names and titles as filed with the SEC, through 2026-10-05.
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